Hot spot 1: Increased product features; improved sound quality
With the continuous improvement of the basic technology of Bluetooth headsets, more and more Bluetooth headset products have begun to carry functions other than basic functions such as switching songs and making calls. With the release of Bluetooth 5.0, Bluetooth technology has improved in transmission distance and speed. In the future, with the update of Bluetooth-related protocols and the advancement of compression coding technology, the sound quality level of Bluetooth headsets is expected to be greatly improved.
Hot spot two: the popularity of TWS headsets stimulates the development of the industry
With the release of Apple's AirPods in September 2016, TWS headsets have set off a boom in the Chinese Bluetooth headset market, and AirPods have become one of Apple's most popular digital accessories. In the future, as the related technologies of TWS headsets mature, the overall price of TWS headsets will show a downward trend. The reduction in sales prices will encourage more consumers to try TWS headsets, which has greatly increased the popularity of TWS headsets in the Chinese Bluetooth headset market.
Hot spot 3: Decrease of new entrants in the industry, increasing market concentration
The internal competition in China's Bluetooth headset industry also focuses on brand advantages, product differentiation, and leading technology. Because the big brands in the industry have brand advantages and strong funds, they can invest more capital in technological research and development to enhance their technological advantages. Therefore, in the future, the market share of major brands in China's Bluetooth headset industry will continue to rise. However, due to the disadvantages of brands, technologies and channels, the survival of small and medium-sized brands will become increasingly difficult, and the concentration of China's Bluetooth headset industry will increase.
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